South Africa: Arysta LifeScience launches Galela Kakuhle (stewardship programme)
ARYSTA LIFESCIENCE SOUTH AFRICA LAUNCHED ITS SMALL-SCALE FARMER STEWARDSHIP PROGRAMME, CALLED GALELA KAKUHLE (XHOSA PHRASE MEANING TO APPLY WELL/CORRECTLY) ON 15 MARCH 2018 AT THE EAST LONDON INTERNATIONAL CONVENTION CENTRE. THE INITIATIVE WAS LAUNCHED IN PARTNERSHIP WITH UMTIZA FARMER'S CORP, A WELL-KNOWN EASTERN CAPE AGRICULTURAL SUPPLY BRAND. UMTIZA FARMER’S CORP IS A SUBSIDIARY OF THE CO-OP.
The prestigious event was attended by 550 invited guests, which included delegates and officials from various Government and Municipal Departments, including the Department of Agriculture, Forestry and Fisheries, Department of Rural Development and Agrarian Reform as well as various other stakeholders, such as ECRDA and Croplife. The event was officiated by former Deputy Head of the Eastern Cape House of Traditional Leaders, Prince Zolile Burns-Ncamashe and officially opened by the Deputy Executive Mayor of Buffalo City Municipality Hon Cllr Zoliswa Matana. Speakers included; Marcel Dreyer (CEO Arysta LifeScience Southern, Middle and East Africa and Public Health); Henk Agenbach (MD The Co-Op); Wonga Tuta (MD Umtiza) and Dumisani Fadana (Director Umtiza). Guests of honour were rural small-scale farmers, accompanied by their Extension Officers from the following District and Local Municipalities: Amathole DM, Chris Hani DM, Tsolo LM, Alfred Nzo DM, OR Tambo DM and Elundini LM.
The legendary Eastern Cape Slo Foot King Brothers and the Hebron Primary School choir provided entertainment. During the ceremony, Arysta LifeScience also presented the school with a donation for R 10 000.
The crescendo of the event was an address by the main speaker, Honourable M. Qoboshiyane, The MEC of the Eastern Cape Department of Rural Development and Agrarian Reform as its main speaker. Honourable M. Qoboshiyane welcomed at the initiative, which is aimed at training small-scale farmers in the rural Eastern Cape of South Africa. Training will comprise of educating farmers on the following topics: Safe handling, calibration and application of Agricultural chemicals; Product label interpretation; Importance and correct use of PPE (Personal Protective Clothing) and environmental safety.
Arysta LifeScience has invested in a custom-built all-terrain mobile training unit fully equipped to do in-field training in the remotest of settings, which was on display at the launch event. The company have employed two highly skilled individuals to undertake the training on a fulltime basis. All community training will be provided free of charge.
Marcel Dreyer (CEO of Arysta LifeScience) says: “Stewardship is a tried and tested model within Arysta LifeScience in many countries across the world. The company started its first Stewardship Programme in Brazil in 2007 and celebrated its tenth anniversary last year.”
Dreyer explained the reason why the company invested in this type of programme is because small scale farmers don’t have crop insurance. Should their crops fail due to pest, weed or disease control, they do not have the means to provide for their families. The programme will focus on two main areas; the first being safe use. This would entail applying the product in a safe way, achieving the benefits without damaging the environment or human health. Secondly it will focus on the application of the products, by ensuring that the farmer does not over-apply or over-spend and still achieve the benefits in terms of weed, pest and disease control. The commercial benefit for Arysta LifeScience is to build a partnership with their customer base, through their distribution partner, Umtiza Farmers Corp, because customers experience the tangible benefits of using Arysta LifeScience products. Ultimately efficient and effective crop protection will financially benefit customers to have more disposable income, which will uplift their families and communities.
Says Danie Marais (Marketing Manager Arysta LifeScience Southern and Eastern Africa): “Stewardship in action should provide a healthy and sustainable future and crop yields”.