Apple Academy Outlines Growth Targets and Crop-Specific Strategy


EVERY TWO YEARS, ARYSTA EMEA DEFINES ITS STRATEGIES FOR APPLE CROPS AND REVIEWS PROGRESS OF KEY CROP PROJECTS IN WHAT IS KNOWN AS EMEA'S APPLE ACADEMY. THE MOST RECENT APPLE ACADEMY EVENT WAS HELD JUNE 12 THROUGH 14 IN CENTRAL POLAND NEAR WARSAW. ABOUT 20 EMEA APPLE EXPERTS ATTENDED THE GATHERING, INCLUDING MARKETING MANAGERS FROM THROUGHOUT EMEA'S APPLE-GROWING REGIONS.

 

The strategy session got underway with a tour of an orchard where two PRONUTIVA trials are underway: one focused on demonstrating the fewer residues that PRONUTIVA delivers, and the other focused on its improved yield and quality attributes. A trial begun in April  tested an application of Basamid (dazomet) for soil disinfection. A subsequent visit to the Institute of Horticulture gave the group an opportunity to learn more about two important topics: the review of a Scab Resistance Monitoring Project run by Szymon Matysiak in cooperation with the Institute and two other research organizations, and the review of an Apple Scab Prognostic model comparison based on research.

 

On the second day, the group was treated to presentations by representatives of EMEA Product Families and business units. Among the discussions generated in this session were the following topics:

• Vacciplant for storage disease in the Netherlands and being adopted in other countries.
• Topper PL, which is being used directly in Spain in mid-June and will be tested in other countries later in the year.
• Clarity on on-going projects and major product launches expected soon.