ITALY: Arysta Italia drives you toward change!


Starting from this week and for the whole month of July, a catchy truck, designed by Arysta Italia, will drive along the country, from North to South, showing results of the field demo trials put in place in the past months by our field marketing guys, Giuseppe De Pinto (in the South) and Tolotti Lorenzo (in the North). The events, called BIOSOLUTION ROADSHOW, is intended to highlight the results obtained on different crops such as wine grapes, apple and pears by using Arysta Biosolutions products.

Our field marketing guys will get in touch with farmers, influencers and magazines showing Arysta products and getting involved consumers in our project. The most important meeting will take place in Emilia Romagna, Tuscany and Puglia regions, involving specialists and influencers to spread more and more Arysta brand and biosolution knowledge and to build a strong brand awareness.

For the occasion, our field guys will start launching Pronutiva concept preparing the field for next year official launch!

These and more will happen during our Biosolution Roadshow! Keep in touch for news and follow us on socials!